Discover where you currently are on your brand-building journey in just a few steps.
Answer the following questions on a scale of 1 to 4 and add up your total score in the
end.
1 = Never
2 = Sometimes
3 = Often
4 = Always
I am clear about what makes me stand out from the competition and I know the top five
adjectives that describe my unique brand attributes .
1.
I can state my top five passions, values and strengths .
2.
I’m clear on what my brand stands for and how to clearly communicate it. I know how
people describe my brand and the core association they make with me and my business
.
3.
I’m clear about my personal vision and purpose and I know how to position myself to
support my vision .
4.
I have documented my short- and long-term goals and do read them regularly .
5.
I know my target market from the inside-out. I know about their personality, their expectations,
their habits, their fears, frustrations, and where to find them.
6.
I can speak in small and large group settings about my business and my area of expertise,
easily.
7.
I can answer the question “so what do you do?” in a concise and compelling manner to
get the attention of my target audience in less than 1 minute.
8.
I have a brand positioning statement that captures the soul of my brand message
succinctly.
9.
I have a mission and vision statement and know how to use each in my
business to leverage my marketing activities.
10.
I've mapped out a step-by-step process that my customers go through from
beginning to end to ensure they have a great experience that is on-brand.
11.
I've developed my brand message to be used throughout my business - online and offline.
12.
I have a brand identity system (logo, letterhead, business cards, thank you notes, brochures, profiles, etc
that help communicate my brand message.
13.
I have a website and social media handles that are on-brand and help promote and grow my brand
online.
14.
I have claimed my google knowledge panel and placed alerts on my personal and business brand
names to stay on top of my online reputation.
15.
My personal brand image (personal style, appearance, wardrobe, choice of colors, behavior etc) is
consistent with my brand message, appropriate for my target audience and congruent with my overall
brand messaging.
16.
I have developed a digital brand system, claimed my google knowledge panel and have a system that
monitors my personal and business brand mentions to protect my reputation.
Score of 45-60: Refine Phase: Good for you! You've got some great branding in place but there are some parts of your
messaging that could use an upgrade. You're headed to a bigger level and you want to make sure you aren't missing any
opportunities. And, you want to be positive that your message is correctly positioning you. You could use some help with
managing your brand and also with ensuring that new services, products, and offerings are consistent with your brand's voice.
Score of 30-44: Align Phase: You're doing some things well when it comes to branding your business but some things are
holding you back from the success you really want. Your business might be suffering from some misalignment, incongruence,
and messaging that isn't truly unique and authentic. You want to be more and you want to upgrade your business in many
ways. You're ready to find new platforms that will bring in even more customers and opportunities.
Score of less than 30: Define Phase: You're at the perfect place for brand reinvention and definition. You have many
opportunities to put a stronger brand into place and to nail your positioning for clarity. You'd benefit from having help with
defining your business theme, vision, mission and voice. You'd also need help with outlining exactly what makes you different
and why people should choose you.
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